The inside world.

Kids are fascinated by the world around them. Animals, plants, the sky. But what about the world inside them? The cells in their bodies are just as beautiful and complex as anything they'll find in a garden or on a nature walk, but almost nothing out there helps them discover it.

That's why I made Lupe.

I'm a cell biologist. I spent countless hours during my PhD and postdoc looking through microscopes at cells, and I never got over how beautiful they are. The shapes, the structures, the way they move and divide. Now that I have kids of my own, I see how much they absorb about the world around them, and I want them to see the world inside them too.

Lupe is the German word for magnifying glass. An homage to the microscopes that started all of this, and an invitation to take a closer look at the hidden, microscopic world.